Metadata is what makes data findable, understandable and trustworthy. It is the basis of data catalogues, search engines and good data governance.
An introduction to metadata: its definition, purpose, types and standards (especially Dublin Core), metadata and SEO, metadata extraction, tagging and hashtags, and XML with schemas as a way to describe structured data.
Definition and concept of metadata, why it is created, and its purpose and functions.
Descriptive, structural, administrative and other kinds of metadata with examples.
Metadata schemas and standards, with Dublin Core in detail: background, levels and its fifteen elements.
How search engines work and how titles, descriptions, alt text and image tags affect ranking.
Tools and techniques to extract and edit metadata from files and web pages.
Folksonomies, hashtags and tagging on social platforms.
XML syntax, well-formed documents and describing structure with XML Schema.
Mostly conceptual, with a single long slide deck. Know the Dublin Core elements and be able to read simple XML and XSD.